Personalized marketing and even hyper-personalized marketing have become dominant buzzwords among many brands, but some industry watchers are questioning the merits of pitching content that is targeted to individuals’ unique interests.
Advertising technology firm EnvisionX and Japanese advertising agency ADK have teamed up to launch a blockchain-based campaign on behalf of the Japanese arm of consumer brand company Unilever. So reports MarTech Series.
Industry researchers are continuing to produce more data that underscores the value of video advertising at a time when brands are increasingly eyeing video as an attractive channel for marketing.
Identity resolution firms are gaining increased prominence as individuals use a larger number of digital devices and marketers seek new tools to provide customized, but scalable, content.
A new study from Bazaarvoice has found a 38% year-over-year increase in consumers who say they value the ability to discover new brands and make purchases directly through Facebook and Instagram. So reports Econsultancy.
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