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Digital Ads Thriving in Australian Market

Tuesday, Apr 10 2018
APAC
Written by  CMO Tech News

Internet advertising revenue is poised to hit $8.69 billion in 2018. So reports the Sydney Morning Herald. 

As such, advertising on the web will account for 54% of the market. The jump to 54% represents a 3-percentage point increase for digital marketing over 2017's 51%, according to the Zenith Advertising Expenditure Forecasts report. Australia is expected to move up a spot to eighth largest advertising spend market in the world by 2020.

Read the full story from the Sydney Morning Herald.

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