Jennifer Sey, brand president at Levi’s and mother of four, says she was pushed out of her job because of her COVID-19 views and her advocacy against virus-related school closures in California. So reports The New York Post.
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Women make up 50% of the country’s population and only account for about 24% of…
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It’s been called the most volatile job in the corporate leadership suite.
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Brands have frequently embraced evergreen content that is able to continually generate traffic and maintain…
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The position of chief digital officer has existed primarily among telecommunications companies, but is likely…
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Luxury fashion company Balenciaga is going to court against the production company behind its spring 2023 ad campaign, which enlisted stars from Nicole Kidman to Bella Hadid.
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Taco Bell has created a billboard that will dispense cheese…
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Church’s Chicken, which is a fast-serve restaurant chain that was…
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Yum Brands’ Pizza Hut brand, which added a new chief marketing officer in November and…
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Anuj Kejriwal, CEO of Anarock Retail, said "smart" stores are increasingly employing Augmented Reality, Virtual Reality, analytic data and consumer-centric platforms to compete with the emergence of e-commerce in the digital era. So reports Fibre2Fashion.com.
Kejriwal said information technology is poised to make tapping into "tech-savvy consumers’ predilections" with effective in-shop "responses" more commonplace.
He also predicted interactive holograms may be on the horizon in response to a demand for new shopping experiences. Consumer expenditure in India is slated to rise from $1,595 billion in 2016 to $3,600 billion by 2020, raising the stakes for winning the marketing war.
A $4 million advertising campaign backed by San Francisco business…
Women’s clothing company Z Supply has made separate appointments for…
The global ad market will continue its recovery next year,…
Nike has announced former longtime executive Nicole Hubbard Graham as…