Estimated reading time: 0 minutes, 23 seconds

Australia to Showcase Off-beat Destinations with New Asia-centric Campaign

Tourism Australia is targeting India, Malaysia, Singapore and Indonesia with a $10 million campaign highlighting outside-the-box Australian destinations. So reports the Financial Review.

The campaign, called UnDiscover Australia, was introduced in Jakarta by Simon Birmingham, the new minister for Trade, Tourism and Investment. The campaign aims to leverage the depth of the country by bringing back repeat travelers who may have already seen the traditional cultural icons. 

Read the full article from the Financial Review.

Read 2386 times
Rate this item
(0 votes)

Visit other PMG Sites:

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.