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WARC Reports Calls for Levering Influence, Storytelling

Saturday, Dec 01 2018
APAC
Written by  CMO Tech News

Successful marketing will come from mixing traditional and progressive tactics, according to WARC’s Asian Strategy Report 2018.

Successful brands will also mix "influence and action in their strategies." Leveraging influence, allowing digital content to drive business, harnessing consumer's experiences and highlighting storytelling were among some of the suggestions made in the report.

Read the full article from WARC.

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