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InMobi, an Indian technology firm, is hoping to make moves in the $140 billion online advertising market as it ramps up partnerships with established players. So reports the Nikkei Asian Review.

The Bangalore-based company has investments from Microsoft, SoftBank Group and Xiaomi. InMobi matches app developers and advertisers. Google and Facebook, who combine for a substantial majority of the market, have faced fines and scrutiny from regulators, with more possible on the way.

Read the full story from the Nikkei Asian Review.

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