Estimated reading time: 0 minutes, 22 seconds

Japanese, UK Firms Team Up for Blockchain Ad Campaign

Adtech vendor EnvisionX of the U.K., and Japan’s ADK, a top advertising agency, touted the success of a new blockchain campaign created in concert with Unilever. So reports Crypto News Review.

EnvisionX’s EXChain platform was the driver behind the PoC, which provides “enhanced campaign accountability, transparency and fraud protection.” The campaign included an end-to-end operation with relevant digital advertising stakeholders and was fully automated.

Read the full article from Crypto News Review.

Read 2506 times
Rate this item
(0 votes)

Visit other PMG Sites:

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.