Estimated reading time: 0 minutes, 23 seconds

Bucking Trend, Only 7% of HK Consumers Trust Local Brands: Study

A new McCann Worldgroup study shows only 7% of Hong Kong consumers trust local brands. So reports Marketing Interactive.

The “Truth about Global Brands 2: Decoding the Shifting Dynamics for Brands in Hong Kong and Southern China” report also showed, more broadly, 64% of those in China trust local brands compared to global ones, contrasting the Hong Kong respondents. Compared to 2015, consumers around the world trust local brands more and global brands less.

Read the full article from Marketing Interactive.

Read 2575 times
Rate this item
(0 votes)

Visit other PMG Sites:

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.