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Brands Risk Customers if They Place Ads in 'Low Quality' Environments: Study

Thursday, Oct 31 2019
APAC
Written by  CMO Tech News Staff
Brands Risk Customers if They Place Ads in 'Low Quality' Environments: Study

A new Integral Ad Science study shows 65% of Japanese internet users are likely to stop using a brand if its advertisements are placed in a “low quality” environment. So reports Campaign Asia.

The research shows 80% of those who responded reported it is important for brands to appear in a “high quality” environment. Of note, 70% of those asked would hold the advertiser “solely responsible” should the ads be placed poorly.

Read the full article from Campaign Asia.

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