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CMOs Gaining More Influence, Thanks to Technology

Sunday, Feb 28 2016
CMO Challenges
Written by  CMO Tech News

Chief marketing officers were once relegated to the back seat in the corporate hierarchy with other C-level executives in control, but technology has revamped the power structure within many businesses. So reports B2BMarketing.

More specifically, marketers are using technology to greatly expand the markets that they pursue and data is helping the professionals to justify the results of their labor.

Read the full article from B2BMarketing.

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