Estimated reading time: 0 minutes, 28 seconds

When the digital camera made film obsolete, that left Kodak with no relevant place in the market. So reports CMO.

With limited release and 5,000 preorders of a Super 8 camera plus speculation about a Kodak smartphone, what is global CMO Steven Overman’s plan for making Kodak relevant in the marketplace?

It’s got a lot to do with nostalgia and building a “creative maker ecosystem of products.” Something’s going right—today Kodak has built annual revenues back to between US $1.5 billion and $1.7 billion. It’s also returned to profitability.

Read the full article from CMO.

Last modified on Sunday, 20 November 2016
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