Jennifer Sey, brand president at Levi’s and mother of four, says she was pushed out of her job because of her COVID-19 views and her advocacy against virus-related school closures in California. So reports The New York Post.
Read more...
Women make up 50% of the country’s population and only account for about 24% of…
Read more...
It’s been called the most volatile job in the corporate leadership suite.
Read more...
Brands have frequently embraced evergreen content that is able to continually generate traffic and maintain…
Read more...
The position of chief digital officer has existed primarily among telecommunications companies, but is likely…
Read more...
Luxury fashion company Balenciaga is going to court against the production company behind its spring 2023 ad campaign, which enlisted stars from Nicole Kidman to Bella Hadid.
Read more...
Taco Bell has created a billboard that will dispense cheese…
Read more...
Church’s Chicken, which is a fast-serve restaurant chain that was…
Read more...
Yum Brands’ Pizza Hut brand, which added a new chief marketing officer in November and…
Read more...
Estimated reading time: 0 minutes, 28 seconds
When the digital camera made film obsolete, that left Kodak with no relevant place in the market. So reports CMO.
With limited release and 5,000 preorders of a Super 8 camera plus speculation about a Kodak smartphone, what is global CMO Steven Overman’s plan for making Kodak relevant in the marketplace?
It’s got a lot to do with nostalgia and building a “creative maker ecosystem of products.” Something’s going right—today Kodak has built annual revenues back to between US $1.5 billion and $1.7 billion. It’s also returned to profitability.
A $4 million advertising campaign backed by San Francisco business…
Women’s clothing company Z Supply has made separate appointments for…
The global ad market will continue its recovery next year,…
Nike has announced former longtime executive Nicole Hubbard Graham as…