With consumers responding favorably to computers that offer personalized services and businesses seeking to cut labor costs, the use of artificial intelligence will grow rapidly, but firms shouldn’t adopt the technology without also creating ethics policies to govern its use. So reports CMSWire.

The summer months are often considered to be slow days for business, including the digital marketing industry, but the rapid pace of acquisitions hasn’t abated as firms continue to seek new ways to build their offerings or maintain their competitiveness.

The recent settlement that requires Facebook to dish out $5 billion to settle claims by the Federal Trade Commission (FTC) stemming from privacy violations and other alleged shortcomings has many saying the punishment doesn’t go far enough.

Blunders, such as praising an airline employee in a viral video who dragged a passenger out of an aircraft and an inappropriate tongue-in-cheek tweet by Kenneth Cole regarding the political upheaval in Egypt in 2011, illustrate the need for CMOs to establish guardrails for the fellow C-level executives. So reports MarketingLand.