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In 2016, technology providers will increasingly seek ways to make marketing data actionable rather than continuing to gather data simply for the sake of gather data, says Tim Baker, the newly appointed chief executive officer of DataSift. So reports iCrunchDataNews.com.

DataSift focuses on capturing, analyzing, and culling useful information from billions of social media posts, articles, and blogs.

Read the full article from iCrunchDataNews.com.

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