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BuzzFeed Beta Testing Multiple Website Advertising Platform

Sunday, Mar 20 2016

CMO Tech

Written by CMO Tech News

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BuzzFeed is beta testing Swarm, which allows advertisers to simultaneously push content through SnapChat Discover, Vine, YouTube, Facebook, Instagram and Tumblr. So reports AdWeek.

The technology is based on the idea of delivering advertising to customers at various platforms rather than trying to entice customers to visit company owned and operated platforms.

Read the full article from AdWeek.

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