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Optimizely Tech Now Allows for Experimentation, Customization

Optimizely has just launched Optimizely X, which allows marketers to experiment with different apps, algorithms, pricing and other variables to optimize conversions and marketing campaigns. So reports VentureBeat.

It allows developers to experiment with the full phase of the customer cycle and it helps its users make smarter, more informed business decisions.

Read the full article from VentureBeat.

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