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What Key Areas in Digital Marketing Need Improvement?

Digital marketing program failures can frequently be attributed to companies building campaigns based on technology instead of around customers’ needs, according to the most recent CMO Survey, which was sponsored by Deloitte, Duke University, and the American Marketing Association. So reports Forbes.

Marketing executives surveyed also said companies need to develop broad digital capabilities instead of just digital strategies and to aggressively hire and train digital experts.

Read the full article from Forbes.

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