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Tech Spending Still Driven by CIOs

Sunday, Jun 04 2017
CMO Tech
Written by  CMO Tech News

Even though marketers are continuing to gain more influence, technology decisions are still being made by chief information officers. So reports CIO.com.

It’s hard to fully assess the issue, however, because marketers and technology executives who are interviewed about the topic may exaggerate their influence.

Read the full article from CIO.com. 

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