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New Data Platform Links Different Dashboards to Optimize Campaigns

Sunday, Aug 06 2017

CMO Tech

Written by CMO Tech News

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Datorama has launched its Datorama SmartLenses platform that ties together various dashboards so that marketers can control data sources and optimize campaigns. So reports eWeek.

Datorama claims that by using artificial intelligence, SmartLenses users only have to make a single click to access key performance indicators that will identify trends and other information that can be used to improve marketing campaigns.

Read the full article from eWeek.

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