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Snapchat Video Platform is Black Sheep of Marcom

Sunday, Feb 04 2018

CMO Tech

Written by CMO Tech News

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High costs, limited demographics and short video lifespans have resulted in many brands rejecting the Snapchat video platform for marketing. So reports Business2Community.

In fact, only 11% of marketers say they have used the platform. Among those who have used it, only 27% said it was effective.

Read the full article from Business2Community.

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