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Credato Launches Predictive Ad Placement

Credato, which provides a programmatic video platform, has launched “contextual look alike targeting” technology that analyzes more than 400 billion video interactions to determine where and when advertisements should appear. So reports MarTech Today.

Rather than just using data attributable to an individual person, the technology evaluates overall results regarding scrolling, hovering and clicking, tapping and completed views.

Read the full article from MarTech Today.  

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