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Toyota Taps Blockchain to Curtail Advertising Fraud

Sunday, Oct 21 2018

CMO Tech

Written by CMO Tech News

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Toyota has decided to extend its relationship with blockchain advertising analytics firm Lucidity after a trial period increased visits to the auto manufacturer’s website by 21%. So reports Cointelegraph.

Lucidity’s blockchain technology identified suspicious websites and then directed advertising to high performing publishers.

Read the full article from Cointelegraph.

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