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Programmatic Advertising Can Survive Increased Privacy Measures

Saturday, Sep 21 2019
CMO Tech
Written by  CMO Tech News Staff
Programmatic Advertising Can Survive Increased Privacy Measures

Increased privacy measures that limit the use of third-party data won’t kill programmatic advertising as long as the industry continues to evolve and embrace marketing with first-party data provided by publishers and other vendors. So reports MarketingTech.

Even though 39% of consumers aren’t comfortable with having their data shared, 36% believe personalized deals indicate that brands care about them.

Click here to read the full article from Marketing Tech.

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