The “Highlight the Remarkable” campaign created to sell the Stabilo Boss highlighter features historic, black-and-white photos with a streak denoting “remarkable” women. NASA mathematician Katherine Johnson, Austrian-Swedish physicist Lise Meitner and U.S. First Lady Edith Wilson were among the featured women.Last modified on Saturday, 21 July 2018
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German Ad Campaign 'Highlighting' Remarkable Women Draws Worldwide Praise
- Saturday, Jul 21 2018
- Written by CMO Tech News
A marketing series from DDB Group Düsseldorf won high praise at the Cannes Lions International Festival of Creativity and, as such, has seen English translations of the advertisements spread through social media platforms. So reports Adweek.