Among Torchbearers, two-thirds are exploring new revenue models including licensing and subscriptions.
Estimated reading time: 0 minutes, 16 seconds
Study Quantifies Value of Embracing Change
A study that classified leading marketing officers as 'Torchbearers' and less successful executives as 'Market Followers' shows that top dogs in the business world embrace change and are willing to reinvent themselves. So reports Enterprise Innovation.
Most Read
-
-
Nov 01 2023
-
Written by CMO Tech News
-
-
-
Nov 30 2023
-
Written by CMO Tech News
-
-
-
Dec 08 2023
-
Written by CMO Tech News
-
-
-
Nov 30 2023
-
Written by CMO Tech News
-