The study, called “How Advertising Works Today,” concluded that companies can increase their return on investment by 19% by increasing the number of media platforms that they advertise on.
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Businesses Underspending on Advertising
Rather than allocate money for spreading advertising evenly among multiple media platforms, many companies are instead shifting their spending to a single platform, which is hurting business results, according to a study by the Advertising Research Foundation. So reports AdAge.
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