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CMO Tenure Shortens as Results Continue to Lag

Sunday, Apr 03 2016
News
Written by  CMO Tech News

The average tenure for a chief marketing officer at a major consumer brand has dropped from 48 months to 44 months, according to a study by recruiting firm Spencer Stuart. So reports Wise Marketing.

Another study by Deloitte has concluded that even though marketing expenses continue to rise, marketing results have lagged. 

Read the full article from Wise Marketing.

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