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How to Market to Self-Absorbed Customers

Saturday, May 14 2016
News
Written by  CMO Tech News

Consumers today are highly self-absorbed and have a sense of entitlement, so marketers must focus on building trust, especially when targeting Gen Z, according to PR Newswire's CMO, Ken Winko. So reports CMO.

He maintains that many marketers spend too much time talking about themselves and their products and not enough time serving clients.

Read the full article from CMO.

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