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Marketing Requires Respect for the Old and Imagining the New

The rapid rise of technology can create a culture clash with executives being required to be scientists, marketers, tinkerers, and politicians. However, certain practices can help companies adapt to change. So reports MediaPost.

Marketers should avoid buzzwords, focus on information that’s helpful, invest in talent, consider tapping agencies, and understand risk at a time when the IT world is riddled with Sarbanes-Oxley horror stories.

Read the full article from MediaPost.

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