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Salesforce Buys Data Firm Krux for $700M

Saturday, Oct 08 2016

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Written by CMO Tech News

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Salesforce is continuing its acquisition spree and has announced that it will purchase data firm Krux for $100 million. So reports Fortune.

Krux clients include the BBC, which uses the firm’s technology to better offer relevant digital advertisements to its online readers.

Read the full article from Fortune.

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