They possess a mastery of new digital media and a skill set that can make a previous generation’s C-suite officer’s head spin. And they are typically defined by their ability to keep the customer at center stage, spot trends and innovate on a dime. So who are the most innovative CMO’s in the world?
Business Insider has Google’s Lorraine Twohill, Kelly Bennett of Netflix and Deborah Wahl of McDonald’s in the top 3 of 50 spots on the list of World’s Most Innovative CMOs. See if your company CMO made the list and what skills got them there: Connector, Rebel, Storyteller, or Integrator.
