Submissions opened in November and continue through Feb 16, 2017. Entries are judged on creativity, innovation and overall effectiveness of the campaign’s use of platform. Public voting on entries opens in January.
The award honors the best in social media across numerous platforms. Previous winners in various categories include NASA, J.K. Rowling, Expedia, Spotify, Zappos, Macy’s, Taylor Swift, and Plum Organics.