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Telegraph Adds to Advertising Team Amid Revenue Growth

Saturday, Jan 07 2017

News

Written by CMO Tech News

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The telegraph is expanding its programmatic advertising team from three to 12 staffers after having increased its advertising profits 20% with header bidding. So reports DigiDay.

With header bidding, publishers accept competitive bids from multiple advertising exchanges in order to maximize revenues.

Read the full article from DigiDay.

Read 2584 times

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