The company will also have to strike a balance between selling advertisements and keeping its users happy.
Estimated reading time: 0 minutes, 19 seconds
Snapchat Faces Challenges as IPO Approaches
Messaging platform Snapchat is expected to raise $25 billion with an IPO in March, but as the event approaches, the company faces a handful of challenges such as staying relevant to its users, many of who are in the early twenties. So reports CNBC.
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