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Advertising Group Calls for Increased Use of Independent Audits

Sunday, Mar 19 2017

News

Written by CMO Tech News

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The Association of National Advertisers (ANA) is urging Amazon, Foursquare, LinkedIn, Pinterest, Snapchat and Twitter to submit to independent audits. So reports Marketing Land.

If the firms agree to the measure, they would join a handful of other large brands such as Facebook, Instagram and Google’s YouTube that have already decided to have independent audits of their advertising data conducted.

Read the full article from Marketing Land.

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