By no longer using an external agency, the company now has more control over day-to-day operations and what partners it works with, says Brit Sundberg, manager for programmatic media and data strategy.
Estimated reading time: 0 minutes, 21 seconds
Dr. Pepper Snapple Group Moves Programmatic Advertising In House
Most Read
-
-
Nov 01 2023
-
Written by CMO Tech News
-
-
-
Nov 30 2023
-
Written by CMO Tech News
-
-
-
Dec 08 2023
-
Written by CMO Tech News
-
-
-
Nov 30 2023
-
Written by CMO Tech News
-