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How Banks Can Strengthen Online Marketing

Sunday, Apr 16 2017
News
Written by  CMO Tech News

Banks can do a better job of analyzing customer data to create content that helps individuals cut through the vast amount of complex online information when making financial decisions. So reports The Financial Brand.

Financial institutions should also create micro segments to better customize content for individuals’ interests and embrace programmatic marketing rather than link responses to customers’ interests with specific campaigns.

Read the full article from The Financial Brand.

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