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High-End Luxury Companies Underutilize Digital Marketing

Sunday, Apr 23 2017
News
Written by  CMO Tech News

A new report by Zenith has found that companies that provide high-end luxury products such as jewelry spent 73% of their advertising budgets last year on newspaper and magazine publications. So reports CNBC.

In comparison, nearly half of advertisement spending among the broader universe of businesses is allocated to digital marketing.

Read the full article from CNBC.

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