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Verizon Rolls Out Oath in Advertising Initiative

Saturday, Jul 08 2017

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Written by CMO Tech News

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Verizon has created Oath, which plans to sell data for advertising that it gathers from competing providers of wireless services. So reports Business Insider.

Verizon plans to compete against Facebook and Google but it will have many challenges, including standardizing data from different companies.

Read the full article from Business Insider.

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