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Ad Spending by Consumer Goods Companies Stabilizes

Sunday, May 06 2018
News
Written by  CMO Tech News

Cuts to advertising budgets by consumer packaged goods companies appears to have moderated and in some cases have even stopped, says IPG CEO Michael Roth. So reports AdExchanger.

He maintains that consumer goods companies are realizing that cutting advertising in a slow growth environment isn’t going to help improve revenues.

Read the full article from AdExchanger.  

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