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Facebook Asia Exec Questions Role of Influencers

Friday, May 11 2018
News
Written by  CMO Tech News

Facebook’s Asia-Pacific head of agency, Neil Stewart, maintains individuals should only be called influencers if they have influenced people and that the term influencer is frequently used improperly. So reports Influencer Update.

Individuals should have a track record of influencing behavior, attitudes or actions before being called influencers, regardless of how many friends or likes they have.

Read the full article from Influencer Update. 

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