Estimated reading time: 0 minutes, 21 seconds

Personalization is Overhyped and Possibly a Lie

Little evidence exists that providing highly personalized marketing messages can improve the effectiveness of campaigns. Some research also shows that creating personalized messages may be counterproductive. So reports The Drum

Last month, for example, a Harvard study determined that consumers were turned off by advertisements after learning that the digital images were a result of data gathered from tracking online activities.

Read the full article from The Drum

Read 2298 times
Rate this item
(0 votes)

Visit other PMG Sites:

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.