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BarkBox Cuts Back on Facebook Advertising

Thursday, Jun 21 2018
News
Written by  CMO Tech News

BarkBox, which provides dog treats and toys, has reduced the portion of its advertising budget allocated to Facebook from 75% to 25% and has increased marketing through traditional media. So reports DigiDay.

BarkBox, known for its monthy subscription service, will continue to use social media influencers, but it believes television advertising is a better deal and a channel that will allow it to reach a broader audience.

Read the full article from DigiDay.

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