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Artificial Intelligence Could Save Digital Advertising

Advertisers don’t trust publishers, consumers don’t trust brands and the use of ad blockers is growing quickly, but artificial intelligence can rescue digital marketing. That's according to a column from MarTech Series.

As AI advances, it will increasingly help with complex issues, such as audience extension, bid optimization, media planning, creative optimization, fraud detection and personalization.

Read the full article from MarTech Series.

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