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Calvin Klein Pulls the Plug on Print Advertising

Friday, Dec 14 2018
News
Written by  CMO Tech News

Calvin Klein will greatly curtail its print advertising in February and instead focus on its digital-first, socially amplified model that relies on video as its preferred format. So reports WWD.

In some instances, the company will use print advertising, but only as a complement to its digital content.

Read the full article from WWD. 

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