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Brands Increase Use of In-house Marketers

Saturday, Jan 19 2019
News
Written by  CMO Tech News

A recent study has found that 91% of brands have moved at least some of their marketing functions in-house. So reports Search Engine Journal.

Brands cite financial reasons for bringing marketing in-house and some say technology has made it easier to facilitate the change.

The study is from Digiday and advertising platform Bannerflow. 

Read the full article from Search Engine Journal. 

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