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Civis Analytics Launches Message Modeling Platform

Friday, Jan 25 2019

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Written by CMO Tech News

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Civis Analytics has introduced Creative Focus, which provides marketers with analytical insights into potential marketing messages. So reports MarTechAdvisor.

Creative Focus conducts web-based surveys and randomized control trials based on clients’ target audiences and specific KPIs to assess marketing messages before the content is widely disseminated.

Read the full article from MarTech Advisor.

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