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Marketers Shift Ad Spending from Google to Amazon.com

Marketers appear to be shifting advertising spending away from Google in favor of Amazon.com, with WPP LLC and Omnicon having recently done so. So reports Search Engine Land.

WPP, for example, says it allocated $300 million of clients’ funds to Amazon in 2018, an increase from an estimated $150 million the prior year.

Read the full article from Search Engine Land.

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