The survey was conducted at a time when many brands are seeking to bring digital marketing in-house.
Estimated reading time: 0 minutes, 18 seconds
Advertisers Struggle with Programmatic Advertising
A majority of advertisers in a study by Advertiser Perceptions and Origami Logic say the difficulty of measuring and optimizing cross-channel digital advertising campaigns makes it hard to create efficient media plans. So reports MarTech Series.
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