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Rock 'N' Rollers Get Customized Promotional Offers

Sunday, May 26 2019
News
Written by  CMO Tech News Staff
Rock 'N' Rollers Get Customized Promotional Offers

AEG Presents, the parent company of the Stagecoach Music Festival, is testing using data to customize promotional offers that it texts to individuals that attend the organization’s concerts. So reports Rolling Stone.

Approximately 20% of the concert goers received promotions that in some instances included $100 discounts on VIP upgrades

Read the full article from Rolling Stone.

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